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Event Discussed Digital Economy and UST Global's Design for 'Digital Happiness'

ALISO VIEJO, CA AND LONDON, UNITED KINGDOM—(April 23, 2015) - UST Global, an information technology solutions and services company for Global 1000 enterprises hosted Digital Europe 2015, at the Houses of Parliament. The event addressed the current state of the digital economy, which, given the connected world we live in, is increasingly being influenced by the customer's experience.


Digital Europe 2015 saw a host of speakers from the industry discuss their experience with drawing a digital blueprint for their respective organisations. During a session on 'Designing for Digital Happiness' the panel members discussed the future of digital and how best to navigate this new paradigm of the digital economy.


Keynote speaker Manoj Saxena, Managing Director of The Entrepreneur's Fund said, "In today's world, technology and digital are key to the success of any organization. Companies looking to stay ahead in the game are successfully leveraging digital technologies such as cloud, big data, mobile, and advanced analytics to better understand customers, redesign products and services, and rewire back office processes."


UST Global's digital practice helps clients apply sophisticated analysis and design methodology, promoting the concept of 'digital happiness'. This source of digital happiness will be fundamental in providing the consumer achieve a lasting and unique user experience. The digital practice will provide clients a Six Edge service in digital enhancement which includes Design, Cloud, Social, Mobile, Analytics and Cyber Security thereby providing digital happiness in its entirety.


Jaya Kumar, Chief Innovation Officer, UST Global said, "I am excited in what UST Global has to offer its clients in terms of a seamless digital experience. Every organization needs to keep up with technological change and customer experiences; we at UST Global understand this need and our digital practice aims to provide the best in analytics and technology by providing cutting edge digital enhancement solutions to clients."


For more information on UST Global's digital capabilities, please visit


About UST Global


UST Global is a leading provider of end-to-end IT Services and Solutions for Global 1000 companies. Established in 1998 and headquartered in Aliso Viejo, California, UST Global has operations in USA, India, Mexico, Spain, UK, Malaysia, Philippines, and Singapore. UST Global is a technology leader with profound domain expertise across the following industries: Healthcare & Insurance, Retail, Financial Services, Transportation & Logistics, Manufacturing & Automotive, Telecommunication and Media & Entertainment. By focusing on the business model of ‘fewer CLIENTS, more ATTENTION’, UST Global strives for excellence in providing their clients with the best service and commitment to long-term client success. With 14,000 employees, UST Global's growth and clientele have been impressive.


Please visit for more information.


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UST Global
Nikki Arora
Chief Marketing Officer
Director Global Talent Acquisition
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UST Global
Victoria Traweek
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Gutenberg Communications
Meagan Ostrowski
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