Partnership Kicks Off One Million Calories Campaign
INDIANAPOLIS, IN--(July 29, 2015) - Indianapolis Cultural Trail, Inc. (ICT), today announced a partnership between the Pacers Bikeshare program and UST Global, a leading provider of end-to-end digital solutions and IT services for Global 1000 companies. The One Million Calories Campaign challenges the Indianapolis community to burn one million calories using Pacers Bikeshare bikes during the month of August. To kick off the campaign, UST Global is providing free access to the bikeshare program on the opening weekend of the campaign, August 1st and 2nd, 2015.
Indianapolis Mayor Greg Ballard officially launched the campaign on July 29th outside of City Market, recognizing the critical role of technology in healthcare. "I'm thrilled that UST Global has selected Indianapolis as the place to launch the One Million Calories Campaign," said Mayor Ballard. "Our Pacers Bikeshare program is a healthy way to travel and experience downtown, and it will be exciting to see just how many calories our community can burn by using the bikeshare next month."
Individuals wanting to take advantage of free access to Pacers Bikeshare, complements of UST Global on August 1st and August 2nd can do so by checking out a bike at any station kiosk. A credit card must still be used when checking out a bike and usage fees for trips over 30 minutes will still apply. More information about how to use Pacers Bikeshare is available at www.pacersbikeshare.org.
"The impact of technology on advancing breakthroughs in healthcare is undeniable, whether observed through mobile applications, medical devices, or online services. We've worked tirelessly to remain at the forefront of healthcare's digitization movement, and the past few years have yielded tremendous success for UST Global's healthcare practice," said Nikki Arora, Chief Marketing Officer at UST Global. "We are thrilled to invest in the Indianapolis community, and our partnership with Indianapolis Cultural Trail and its Pacers Bikeshare Program will help us more clearly understand the needs of customers and bring better innovation to market at a faster pace."
The digital health sector is exploding, as 2014 saw $6.5 billion dollars invested in the industry -- a 125% increase from 2013. From activity trackers to app-focused wellness portals, technology is redefining the way consumers take charge of their health and how healthcare companies meet patients' needs. UST Global is committed to empowering healthcare communities around the country by helping providers improve accessibility to healthcare services and insurance. Cost-efficient, easy-to-use systems make it possible for everyone to monitor their health, stay active and maximize the use of their healthcare services.
"Our community burned over 9 million calories riding Pacers Bikeshare bikes last year," said ICT, Inc. Executive Director Karen Haley. "Our partnership with UST Global underscores that bikeshare plays a vital role in making Indy an active and healthy community."
About UST Global
UST Global is a leading digital technology services company that provides powerful solutions for Global 1000 companies. UST Global's mission is to lead companies through critical digital transformations to drive higher business value. UST Global specializes in six next generation digital services -- design, cyber security, mobile, social, analytics and cloud. Powered by the mantra 'fewer clients, more attention', UST Global strives for excellence in providing their clients high quality services and a commitment to long-term success. Headquartered in Aliso Viejo, California, UST Global has over 15,000 associates; operating in 25 countries across four continents.
About Indiana Pacers Bikeshare
Indiana Pacers Bikeshare is a program of Indianapolis Cultural Trail, Inc. and includes 251 Bikes and 26 stations, most of which are located on the The Indianapolis Cultural Trail: A Legacy of Gene and Marilyn Glick. First year bikeshare milestones include 108,049 trips on the gold bikes, tracking 218,259 miles. Together, riders burned over 9 million calories and removed more than 206,000 pounds of carbon dioxide from the atmosphere. For more information, please visit www.pacersbikeshare.org/.
Indianapolis Cultural Trail, Inc.