Chief Innovation Officer – UST Global
Anthony (Tony) Tsai is the Chief Innovation Officer at UST Global. As the visionary leader behind the Innovation Team, Tony is the driving force creating and recognizing new ideas, keeping UST Global at the forefront of innovation. He brings to UST Global over 30 years of experience in innovation, marketing and technology. He is a Senior Executive with an outstanding career and global experience at the following companies: The Procter & Gamble Company, The Beijing Hualian Group and Tesco’s Fresh & Easy Neighborhood Markets. Tony lived for 8 years in China and 8 years in Europe during his career – with a keen understanding of mature and emerging markets.
After graduating from Stanford University (Biochemistry/Industrial Engineering), Tony spent 25 years at P&G (including launching Febreze) culminating as VP/CIO, where he obtained senior executive experience in innovation, marketing and information systems. He was responsible for setting up P&G’s “Go-To Market” innovation centers globally, in over 20 countries. During this period, he gained deep consumer insights from around the world using “human-centered” research and design techniques.
After P&G, Tony took on the role of Chief Innovation & Marketing Officer for the Beijing Hualian Group (“BHG”; based in Beijing, PRC), where he drove profitable innovation across the Group’s formats in partnership with suppliers around the world. Tony worked closely with JD.com and Alibaba on e-commerce strategy for Beijing Hualian. In his next role at Fresh & Easy, Tony was the CIO, CMO and Head of E-commerce. He led the “fulfillment partner” relationship to bring Amazon’s “Prime Now” services (2-hour grocery delivery) to California, Arizona and Nevada.
Tony enjoys mentoring business professionals. He speaks at several MBA programs including UC Berkeley Haas, Stanford, George Washington, MIT Sloan and UT McCombs. He has served on several innovation advisory boards including Sanofi-Aventis, UT McCombs and Intel. Tony advises several startups including NantMobile, Upwork, Filld and Exto.